PS3 Attitude

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PS3 Attitude

Thursday, 9 August 2007

PS3 still leading Xbox 360 sales, and not just in the US

The trends and movements I've reported a couple of times before are now becoming the standard. Once again the PS3 surges forward against the Xbox 360.

But this time I'm able to report worldwide figures and not just the US.

Although in Japan the 'Hot Shots 5' factor has worn off and PS3 sales dropped 45% over last week, the Xbox 360 is now bottom of every sales league in every territory except for Australia. Well, almost last place - it did in fact feature above Nintendo's GBA (woo hoo!).

So despite a 12% drop in worldwide sales over last week, the PS3 still sold twice as many units as the X360 last week.

If you draw a line for all three main consoles and align the launch dates, the PS3 is basically tracking the Xbox 360's growth trend almost exactly. This begs the question "why all the stories of the PS3 'failure' and the Xbox 360's supposed superiority"?

Interestingly though, the recent turnaround shows the PS3 has a much stronger current trendline and will catch and pass the Xbos 360 before too long. Add to that the massive difference in 'churn' base - i.e. those people that bought the PS2 and will, at some point, upgrade - and the future looks bright.

There's close to 100 million more PS2s in the field than original Xboxes.

Time will tell what effect the 80Gb US model launch has and what other similar packs do for our beloved black monolith, but I feel the results will be more positive than ever.

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