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PS3 Attitude

Friday, 11 April 2008

MCV Industry Excellence Awards 2008

Last night saw the annual MCV Industry Excellence Awards at The Brewery in London.

You know, holding an awards ceremony at a place called The Brewery is already letting people know exactly what the event is really all about - the booze!

But amongst the debauchery some gongs were actually given out. The winners are chosen by their trade peers, so they actually tend to mean something.

Whilst Nintendo dominated the evening's events (as they did last year), we were please to see Assassin's Creed win best New Games Brand.

Here are the winners in full:

RETAIL CATEGORY

Independent Retailer:
Grainger Games

Specialist Retailer:
GAME

Entertainment Retailer:
HMV

Online Retailer:
Play.com

Star Store:
Zavvi, Oxford Street

PR & MARKETING CATEGORY

PR Team:
Nintendo

Game Campaign:
Halo 3 (Microsoft)

New Games Brand:
Assassin’s Creed (Ubisoft)

Trade Marketing Team:
Electronic Arts

Marketing Team:
Nintendo

PEOPLE & INDUSTRY CATEGORY

UK Development Team:
Codemasters

Distribution Team:
Centresoft

Sales Triumph:
Cooking Mama (505 Games)

Sales Team:
Ubisoft

Games Publisher:
Nintendo

SPECIAL RECOGNITION

Paul Donnelly (Gem)

GRAND PRIX

Nintendo

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