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PS3 Attitude

Monday, 9 June 2008

Blu-ray debate; Xbox Boss vs. sales fact

It is always interesting to hear different points-of-view on sometimes emotive and always bi-polar topics such as PS3 vs. Xbox 360 and Blu-ray vs. HD-DVD.

Things often become more interesting when an 'opinion' is released to the world at the same time as a 'fact' - and that is exactly what has happened today.

Xbox President Robbie Bach told the San Francisco Chronicle that Blu-ray is effectively not worth the money and that people will not pay extra to get it.

Within moments of us reading this piece, Singulus reveal that uptake of their Blu-ray Dual-Layer replication machines are so high, they are well ahead of where DVD production was 11 years ago. They have sold 21 machines in the last quarter alone, which suggests more and more companies are producing Blu-ray disc output - hardly something they would invest in without willing customers.

Mr. Bach's premise is based on people not wanting to pay extra for Blu-ray over and above what DVD upscaling can achieve. Of course, he's forgetting that Blu-ray also offers much higher storage for gaming, a fact not lost on the likes of Hideo Kojima who even makes a joke reference to the storage space in MGS 4.

It is a shame for Mr. Bach that his comments appeared on the same day as the Singulus financial results, but that's the way it goes sometimes.

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