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PS3 Attitude

Tuesday, 8 July 2008

Ubisoft acquisition brings movies and games closer together

Today, Ubisoft announced the acquisition of Hybride Technologies.

Hybride, based in Montreal, are an 80-strong team that provide special effects and film techniques used in such movies as 300 and Sin City.

Ubisoft will be working with their new team to share technology and develop new tools that will bring video games and visual effects closer than ever.

"This alliance is a true first for the industry. Ubisoft and Hybride share the same vision of entertainment convergence and a common passion for innovation and creativity.” - Yannis Mallat, CEO - Ubisoft Montreal

"It is the quality and innovation of our artists that made Hybride into one of the most successful studios in cinema and the most important visual effects producer on the North American East Coast. The sharing of technological and creative expertise between Ubisoft and Hybride will position the two companies at the head of the pack in an entertainment industry in rapid evolution." - Pierre Raymond, Founder and CEO - Hybride Technologies
As the divide between games and movies shortens, we expect to see more collaborations and acquisitions of this type over the next few years.

A video montage of Hybride and Ubisoft's projects is available at the UPlay site.

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