Sackboy to become PlayStation Mascot
When it comes to mascots and the whole marketing minefield of "brand identification" it's fair to say that the PlayStation doesn't really have a particularly strong mascot that people instantly identify with. Crash was a valiant attempt (Spyro was not) and you could argue that Snake (especially aged Snake) is an iconic character that people associate with the PlayStation brand but with the whole neck-snapping thing (and only MGS4 being exclusive) you can understand why Sony aren't pushing in that direction.
Sackboy on the other hand embodies the new PlayStation marketing mantra of play, share and create. LittleBigPlanet has spawned a recognisable and unique character that we've all been (at least unofficially) championing as the new PS3 mascot and, if you check out the recent post from our friends over at ThreeSpeech, it appears that Sackboy will soon be donning this mantle in a more official capacity.
Sony's Jonathan Fargher says, “It’s fair to say that Nintendo has got Super Mario and Sega had Sonic. It’s about time Sony got their own iconic mascot - Sackboy will be that character”.
Will you be welcoming Sackboy as Sony's new icon or do you have a better suggestion? Let us know in the comments.