R2 Advertising Ramps up with 1950s Style Newspaper
Scheduled to appear this week, the eight page newspaper will appear in such Future publications as Total Film, SFX, PlayStation Magazine 3, Official PlayStation Magazine and T3.Â Expect the zine to also appear in cinemas with a total of 550,000 copies to be released making it a much sought after collectible item.
Phil Lynch, Product Marketing Manger for Sony Computer Entertainment says:
“A large part of our campaign objectives were to extend the reach and appeal of Resistance 2 to more than those who’d purchased Resistance: Fall of Man. With this in mind and coupled with the game’s rich 1950s American twisted history backdrop, we partnered with Future in creating an engaging and relevant 8 page authentic newspaper of the time.”
Sony are really being inventive with their ad campaigns these days and the newspaper supplement in question is similar to the ad plastered on the cover of free morning papers in Ireland recently. Amazingly, the stunt caused some people to believe America was in fact overrun with bulls-eye sporting aliens. Maybe they missed the giant image of the Goliath staring back at them though it should be noted that Irish people are notoriously sleepy first thing in the morning. Trust me.
Via press release.