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Get ready for Killzone 2: Web Edition

Submitted by on Friday, 30 January 20093 Comments

Killzone 2Despite all the negative press about Sony’s profits (or lack of) recently, it appears that they do understand that in a down economy you need to flash some marketing cash to help pull yourself up.

And that is precisely what Sony have planned for Killzone 2 – a £2m spending spree that will see, amongst other things, the neatest sounding web-based game we’ve heard of for some time.

The game sounds like a lot of fun, but rather than explain it ourselves here is Killzone 2’s UK product manager Phil Lynch:

“We’re very excited about our online campaign. What we’re attempting has never – to my knowledge – been done before, certainly as a piece of communication.”

“In essence, we’re creating a web game based on a Firefox and IE app that consumers can download to their computer, and where they can then create their squad consisting of up to three additional friends.

“Once running and activated, and when the user is browsing the internet, their screen will be ‘attacked’ by Helghast as they browse pages. They can alert their squad members to come and help them and if the team can collaboratively vanquish the Helghast threat, they’ll get their score posted onto the leaderboard and be in with a chance to win some prizes and unlock additional content. It’s very innovative and something that I believe will resonate with our consumers.”

Sounds neat, right? Look out for the web viral on a PC near you soon.