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Home » Featured, News, Videos

Edinburgh Interactive Festival details revealed

Submitted by on Thursday, 12 February 2009One Comment

eif09_logo_blackyThe Edinburgh Interactive Festival 2009, or EIF 09 for short, will be in full swing once again this summer.

PS3 Attitude are teaming up with the people behind this year’s event to ensure you get all the juicy news, and we’re starting today with details of the festival dates and a video summary of how EIF 08 was received…

The games festival will take place during the Edinburgh Festival in the week of 10th – 16th August 2009 in Edinburgh’s City centre. The world’s biggest arts festival embraces the increasing popularity, influence, growth and cultural impact of video and computer games. Importantly, the festival also offers the vibrant games and creative industries sector in Scotland the chance to demonstrate its impact both locally and around the world.

Having firmly secured itself on the gaming calendar, EIF organisers are once again inviting decision makers from game development, publishing and hardware as well as media, government, film, TV, and broader entertainment industries to participate in the world’s only cultural games festival. With a history of exciting, relevant and provocative content, the EIF is also inviting potential speakers to step forward and share their wealth of experience and expertise.

The Festival will also continue partnership with the University of Abertay and its Protoplay event which showcases new games talent as part of its Dare to be Digital programme.

“Edinburgh is electric with creative energy at during the Festival, which enhances the spirit of networking that attendees always cite as their reason for returning to EIF each year. The Content Committee is organizing the most creative and enlightening line-up of Conference Sessions in EIF history, looking at new frontiers in game design, and new mobile game devices as well as the expanding role of community in on-line gaming. There will be some amazing demonstrations as part of the ever popular and unique EIF Screenings and the some new business issues discussed in panels. Edinburgh attracts ‘thinkers’ and the ‘vision seekers’ from all facets of the interactive industry and stimulates ingenuity, which is critical in the new ‘post bubble’ age” – EIF Chairman, Chris Deering.

“Abertay University has worked closely with EIF over the past two years and Dare ProtoPlay has attracted a new audience profile in their thousands. We plan to build on our involvement this year to bring an even wider range of our projects to excite and entertain delegates and public visitors alike” – Paul Durrant, Director of Business Development at Abertay University.

EIF 09 will seek to further expand the creative culture and significance of games with a stimulating mix of sessions on the frontiers of interactivity, including discussions.

Historically the most popular aspects of EIF have been the Screenings Sessions, which will once again offer delegates and members of the public alike the opportunity to catch an early glimpse of some of the year’s hottest titles.