Our good friends at ThreeSpeech are hard at work on a multi-part feature on gaming and advertising and part one is out now.  Capcom’s latest viral marketing campaign and Ubisoft’s past big budget advertising endeavors are put under the microscope today.

Is viral the way to reach gamers?  Are big budget campaigns more suited for us?  Or are there ‘smarter’ options available out there?

Be sure to read part one of ThreeSpeech’s Play and Advertising and come back tomorrow for part two.