News

The latest PS3 news – read this and your PlayStation will thank you…

Previews

Your PS3 future awaits – what is coming soon for PlayStation?

Reviews

Our unique ‘no-score’ reviews, delivering fair and balanced assessments…

Views

We’re called PS3 Attitude for a reason. Check out our PlayStation opinions here…

Vita

Need PS Vita news and reviews? We’ve got your handheld PlayStation covered too…

Home » Featured, News

ThreeSpeech Plays And Advertises, Sort Of

Submitted by on Thursday, 12 February 2009No Comment

res5viral ThreeSpeech Plays And Advertises, Sort OfOur good friends at ThreeSpeech are hard at work on a multi-part feature on gaming and advertising and part one is out now.  Capcom’s latest viral marketing campaign and Ubisoft’s past big budget advertising endeavors are put under the microscope today.

Is viral the way to reach gamers?  Are big budget campaigns more suited for us?  Or are there ‘smarter’ options available out there?

Be sure to read part one of ThreeSpeech’s Play and Advertising and come back tomorrow for part two.