David Reeves discusses strategy, next-gen browser and 3D
He was asked some big questions regarding the console and what is in store for the future.Â
First off, he pushes his belief that Sony â€œmade the right decision not to drop the priceâ€, despite the credit crunch facing many companies and consumers at the present time.
He continues by saying to help the company reduce costs, they will be â€œreplacing the current 65 nanometre Cell chip with a 45nm one probably in the middle of the yearâ€.
He goes on further to discuss their market share in the industry:
We introduced PS3 as a multimedia device â€“ we had to because it had a high price tag. Now youâ€™ve got a Wii, a 360 and a PS3 and some people are always going to gravitate to the cheapest. We simply have to suffer a little, go down in market share and mind-share.Â
They are sounding a little less optimistic about the consoles position in the market than we have heard in the past. Reeves later responds to a question about the success of the PlayStation Store and details on whatâ€™s to come:
we need to get quickly to the next generation of Store â€“ we need better payment methods, particularly in Europe, we need a next-generation browser, but now weâ€™ve got the engineers to do it, Iâ€™m confident it will play a much bigger role in our future.
Did he just say a â€˜next-generation browserâ€™? Although we prefer Sony to focus on the gaming features, a new browser is certainly welcome. And especially now itâ€™s becoming a bigger ingredient of the PlayStationâ€™s gaming experience, with the application appearing in games like Killzone 2 and Burnout Paradise, or even the online virtual world of Home.
Now, something that has been extremely successful in the United States is the Video Download service on the PlayStation Store. David Reeves again underlines his plans to introduce the movie and TV store â€œin principal PAL marketsâ€.
Finally, Reeves spoke to the site about the relationship between 3D and PS3:
PS3 is a link to 3D as it is to HD and Flatscreen TVs, which is why three HD games were shown at CES (WipEout, MotorStorm and GT.) Youâ€™re also going to find a number of 3D films coming out in Aug/Sept. But is there convergence in 3D technology â€“ is there confidence? I donâ€™t see it. So we may dip our toe in the water, not this year but possibly next.Â
3D games would certainly be an exciting addition, but we don’t know if it could really become a normal aspect of gaming when you would have to wear those glasses all the time.
We recommend reading the interview in full, and of course as always, feel free to post your own opinions below.