Modern Warfare 2 “to be the biggest selling video game of all time”
Activision exec Simon Wells has high hopes for Modern Warfare 2. After all, Infinity Ward worked on the first game back when it carried the Call of Duty name; one of the most popular and well-known franchises in the video game industry – so why shouldn’t he?
But he isnâ€™t going to settle for simply being the best selling game of the year! He has his eyes set on the podium for the best selling gameâ€¦ of all time!
We want to propel this year’s title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise’s trajectory through preceding launches, and this objective starts to look viable.
He is also betting on MW2 topping the other biggest entertainment brands this year, taking Harry Potter and X-Factor as examples for the UK.
There is no doubt Activision’s Modern Warfare 2 has a high chance of achieving big things, and with a major marketing push, we too can see their goals being met. Video Games are no longer just played by spotty teenagers sitting in an unlit bedroom you know!