At the MI6 Games Marketing Summit in San Francisco yesterday, SCEA’sÂ John Koller dropped a small bombshell when the question of Facebook integration came up. On the subject of PS3 being able to ‘spit out something to Facebook’, Koller responded that social network integration is “critical not just for marketing but for the types of games we’re trying to develop. That day is coming quicker than some may think.”
It seems that there is a great deal happening behind the scenes that we were all oblivious to.
What else could the PS3 fairies be tinkering away at just now?
Facebook, the Goliath of social networking sites, is loved and used by millions. From keeping up with friends to sharing photos and videos of that night out, there is a lot to be said for such sites.
With the integration of the PS3 into Facebook, the way in which we use both could drastically change. Some of the team here have not succumbed to the lure of the social networking scene just yet, and the integration might just tip the balance.
Of course, we assume that there would have to beÂ some kind of sign-in or sign-up process. There is also the concern regarding security and such, which could be off-putting to many people who aren’t already on Facebook.
Imagine rather than having to update how you feel at any given time, you could simply display what you are playing, watching or listening to on the PS3. Latest trophies, how long you have played any given game and even what you make of each game could create a new evolved form of Metacritic embedded into Facebook.
Who initiated the first step in bringing the PS3 to Facebook and vice versa? Obviously, there are massive advantages for both companies in an arrangement of this sort. PlayStation gains a secure foothold on a major networking site, whilst Facebook generates a vast amount of both PR and new virtual footfall.
The subject on integration begs one further question: What else are the bod at Sony working on that has yet to be announced?
Thoughts in the comments, people.
By the way, you can jump in and give us your opinion on too. Just have a hunt for our group on Facebook and get involved!