The latest PS3 news – read this and your PlayStation will thank you…


Your PS3 future awaits – what is coming soon for PlayStation?


Our unique ‘no-score’ reviews, delivering fair and balanced assessments…


We’re called PS3 Attitude for a reason. Check out our PlayStation opinions here…


Need PS Vita news and reviews? We’ve got your handheld PlayStation covered too…

Home » Featured, News

Sony: “It’s going to be a big E3”

Submitted by on Friday, 17 April 20095 Comments

sony-e3-conferenceE3 is less than two months away, and John Koller, the head of SCEA Hardware Marketing is very optimistic about the annual games convention in LA.

Last year amongst other things we saw the launch of the Video Store in North America, and Massive Action Game (MAG) get announced for the very first time. So how significant will this year’s be?

Talking to VG247, he says:

It’s going to be a big E3. We’ve just started planning what the announcements will be, but I’ve been here for 11 years: this will be one of the larger E3s in terms of software and just discussions about where we’re going from a brand perspective and where each of the platforms is headed.

What does Sony have up their sleeves? A long awaited price cut? More brand new franchises? He stays silent on specifics although he does give at least an idea on what to expect:

I think some of the big announcements are going to come of the software side. We talked a bit at Destination PlayStation, and came out with about half of the PSP line-up, maybe even less, and the balance we’re going to be talking about in the months leading up to e3 and at E3.

We hope that they can pull it all off, and E3 really cannot come soon enough. For your information, the conference takes place at the L.A. Convention Center on June 2 at 11.00am PST.