Modern Warfare 2 to feature in “the most prominent single ad spot ever utilised in the UK”
Equal in magnitude to the Super Bowl, the Masters at Augusta and the National Curling Championships all rolled into one, the Champions League Final, the paragon of Europe’s footballing knock-out tournaments, kicks off in Rome, Italy tonight.
In an undoubtedly pricey manoeuvre, Activision have seen an opportunity and will announce upcoming super-shooter Modern Warfare 2 to the masses through an ad spot secured during the event.
Considering the close connection between football and gaming in the UK (FIFA and Pro Evo sell buckets), and with one of the teams in the final being British, we believe this is a shrewd move that will resonate around the UK and Europe alike.
Activision’s UK marketing director, David Tyler explains:
“Premiering the new Modern Warfare 2 trailer during such a high profile event presents a great opportunity to reach Infinity Wardâ€™s fans and gamers throughout the UK.”
So, if you thought you were special because you read the internet and get to see cool footage of awesome games that won’t see a release until some six months from now. Think again. After tonight, everyone and their grandmother is going to know MW2 is coming. Of course, this is a good thing. Grandmothers are exceptionally easy to snipe.