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Home » Featured, News

Peter Cowley of Endemol confirmed for EIF 09

Submitted by on Friday, 22 May 2009One Comment

eif09_logo_blackyEdinburgh Interactive Festival today announced that Peter Cowley, Director of Digital Media for Endemol UK, will present a session at this year’s conference.

Cowley is delivering a session entitled ‘Evolution of TV Branded Games’, a subject he’s well versed on.

Endemol has established itself as a global leader within the entertainment programming division, becoming the largest independent TV, cross platform and digital distribution company worldwide. Their recent history boasts TV hits such as Big Brother, Deal or No Deal and Wipeout. They recently brought the hit game show 1 vs. 100 to XBL on the X360.

In his session, Cowley will cover games that support TV shows, the rise of social gaming and the convergence of TV game shows within games. The session will be followed with a moderated Q&A, in which the audience can put questions to Cowley on the theme of TV production and gaming.

Also scheduled to speak at this year’s conference are Ed Williams, Managing Director of BMO Capital Markets and Paul Taylor, CEO of Phonetic Arts.

Williams’ session, ‘Today’s Games Industry – The Search for Profits’ will look at the rising development costs and higher licensing fees that games companies are currently experiencing. To offset these challenges, many publishers are looking at new revenue streams and alternative business models to reach higher profit margins. Williams will refer to case studies, offering an insightful look at how publishers can increase profit margins.

Paul Taylor, CEO of Phonetic Arts, will focus on recent advances in speech technology. Showing how a modern approach to text-to-speech synthesis can create an illusion of realism and production of entirely convincing lip-sync.

As an Official Media Partner for the Edinburgh Interactive Festival, check back regularly for the very latest news.