If you’re looking for a good read with your coffee and Twitter feed this afternoon, we highly recommend Brian Ashcraft’s piece on Chen Jenova and studio extraordinaire ThatGameCompany over at Kotaku.

The article covers the precocious Jenova and how we started out on the long road to game development along with an intriguing insight into how ThatGameCompany approach the tricky topic of ethics and gaming.

Other interesting tidbits found in the article include talk of the studio’s third in their three game deal with Sony. Having already impressed us with fl0w and what we like to deem “yoga for the eyes” Flower, Chen reveals the team are hard at work on their next challenge.

Commenting on Flower’s length and the scourge known as sequelitis, Jenova states how rehashing old concepts have little interest to him and that making players grind in order to extend a game’s longevity is “a crime.” Hence, don’t expect Flower 2 anytime soon. In fact, Jenova confirms that a new game has just begun development at ThatGameCompany and “is slightly larger and more of a challenge [than Flower]“.

One thing the new venture will have in common with the horticulturally themed chill-out game is how it will possess the same element of risk and will undoubtedly be viewed by many as quite “high concept”.

In an industry teeming with endless shooter and racing clones, we for one salute Jenova’s bold stance on ethics, design and innovation.