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Home » Featured, News

Bayonetta to delay the sexiness until 2010

Submitted by on Monday, 20 July 20092 Comments

BayonettaAfter what was looking to be a stellar winter 2009 collection, it now appears the festive season will be a little less crowded – and somewhat easier on our wallets no doubt.

Joining the ignoble ranks of the delayed along side the likes of BioShock 2 and Max Payne 3, sexy witch starring Bayonetta is now penned to hit the west in January 2010.

Still scheduled for an October release in its home nation of Japan, we’re both relieved and disappointment to hear of Bayonetta’s delay. Disappointed because we want our hands on it as soon as possible, and relieved because the gaming schedule was already starting to look like one of those “can’t eat, too busy gaming” periods.

According to the press release (and Sega West’s Chief Operating Office, Mike Hayes), the delay is strategic:

“Bayonetta is an extremely important new IP for SEGA and adds a new level of depth to our growing portfolio. As a result of market analysis we have taken a Publishing decision that January 2010 is the optimum release time in the Western Markets to maximize this exciting new title’s potential.”

We love how Mike gives publishing that all important capitalisation to highlight that there’s nothing wrong with the game that needs fixing; they just want to hold it back until “the time is right.”

With so many games hitting the postponement skids of late, a lot of tongues have started wagging as to why so many publishers are deciding to wait until after the busy end of year release window to launch what, for the most part, appear to be promising games. We won’t name any names but the condition kept coming up in conversation at the recent Develop09 conference and is something we would like to officially coin as “modernwarfareitis”.