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Home » Featured, News

Edinburgh Interactive 09; your event schedule

Submitted by on Wednesday, 22 July 2009One Comment

eif09_logo_blackyAs an Official Media Partner for Edinburgh Interactive 09, it would be remiss of us not to offer you, our glorious readers, a summary of who is doing what and when.

So without further ado, here is a complete event schedule for those of you going along to the event in Edinburgh this year.

The Edinburgh Interactive Conference will run from Thursday 13th August to Friday 14th August 2009 at the Edinburgh Corn Exchange.

Delivering a lively schedule from a wide range of industry sectors including games, social networking, mobile entertainment, education, music, film and television, Edinburgh Interactive also plays host to a range of free events including a free Game Play Area and Games Screenings sessions.

Thursday, 13th August 2009

Introduction, Chris Deering, Chairman of Edinburgh Interactive

Keynote: The Challenge of Reinventing the Iconic Sports Brand Game, Peter Moore, President of EA Sports
A session on how the brand has been reinvigorated through consumer insight, technology innovations, global partnerships and the launch of new product categories.

The More Things Change, Sean Dromgoole and Crawford Christie of GameVision
A session that will show not only how the market for games has expanded demographically in the last four years but also where the value now lies within the new market place.

Today’s Games Industry – The Search for Profits, Ed Williams, MD of BMO Capital Markets
A look at the rising development costs and higher licensing fees that games companies are currently experiencing.

What if?, Cliona Kirby, Parner at Olswang
A look at how tax breaks might apply to video games, now that the main political parties are promising the industry ‘Smarties’ leading up to the next election. Cliona will be cross examined by Fred Hasson and Ian Livingstone.

Lessons from Social Games, Kristian Segerstrale, CEO & Co-founder of Playfish (whose ‘Pet Society’ is the leading game on Facebook with 5 million daily players)
A discussion on how social games have experienced explosive growth and are at the forefront of broader industry trends such as free-to-play, games as a service, social game design, user-generated content and digital distribution.

It’s All in the Browser
A panel session which will look to answer the secrets to the success of browser-based games.

  • Timo Soininen, CEO of Sulake Corp (Habbo Hotel)
  • Simon Guild, Chairman of Bigpoint Games
  • Simon Seefeldt, Head of Business Development of Jagex Ltd (Runescape)

Grow Up and Stop Playing with Yourself! Mike Bennett, CEO & Creative Director of Oil
A look at How social media and playable stories can be used to engage and educate young audiences around tough topics.

Sound Only Games, Martin Owen, CEO of Smalti Technology
This session will focus on the power of sound and music on stimulating the imagination.

The Great Debate – This Conference proposes that the Great Age of Big Blockbuster Games is Coming to an End,
Industry veterans battling it out using the power of speech and argument.

  • Ian Livingstone, Life President of Eidos (Chairman)
  • Peter Moore, President of EA Sports
  • Ray Maguire, Head of Sony UK
  • Kristian Segerstrale, CEO & Co-founder of Playfish
  • Sean Dromgoole, CEO GameVision

Edge Award

Friday, 14th August 2009

Let Avatars Speak For Themselves, Rob Seaver, MD of Vivox
This session will look at the business and social implications of adding voice to games. Beyond in-game changes, social networking is extending and moving more of the gaming community to 3rd party sites. How can game developers capitalize on these changes and build stronger more profitable communities.

Evolution of Branded Games, Peter Cowley, MD of Digital Media, Endemol UK (Big Brother, Deal or no Deal)
Peter Cowley will cover games that support TV shows, the rise of social gaming and the convergence of TV game shows within games.

Improving the Multiplayer Experience Through Social Technology, Jim Crowley, President & CEO of Turbine Inc
A look at the multiple types of virtual environments that exist today, and how among each of these environments, community is key.

Stop Telling Tales, Margaret Robertson, Industry Consultant
What if someone told you that you could make fans just as happy for a fraction of the effort and cost?

What’s On Gamer’s Minds?, Kieran O’Neill, MD & Co-founder of Playfire
An in depth look at real time information about the games people are playing…what they like, what they don’t like and how that translates into the game choices they making right now.

Summary and thanks, Chris Deering, Chairman of Edinburgh Interactive

What are you most looking forward to seeing? Tell us in the comments…