The latest PS3 news – read this and your PlayStation will thank you…


Your PS3 future awaits – what is coming soon for PlayStation?


Our unique ‘no-score’ reviews, delivering fair and balanced assessments…


We’re called PS3 Attitude for a reason. Check out our PlayStation opinions here…


Need PS Vita news and reviews? We’ve got your handheld PlayStation covered too…

Home » Featured, News

EI09; Edinburgh Interactive 2009 Hailed A Triumphant Success

Submitted by on Tuesday, 18 August 2009No Comment

eif-logoHigh praise for Edinburgh Interactive 2009 from leading games industry luminaries

As Edinburgh Interactive drew to a close on Friday, some of the industry’s key decision makers in videogames and interactive entertainment, who attended and participated in the Festival, have been quick to offer high praise for Edinburgh Interactive this year and hail it as a triumphant success for the seventh year running.


Peter Moore, President of EA Sports:
“The Edinburgh Interactive Conference was both thought-provoking and informative. It was a pleasure spending the day with the delegates, as well as the gamers who came along to the interactive exhibit area. Overall it was a great experience and I look forward to lending further support to this wonderful event in the future.”

Ian Livingstone, Life President of Eidos:
“Edinburgh Interactive was a great success because not only did it celebrate games as an art form, it discussed the brave new world of the whole industry. Video games, MMOs, browser games, social network games were all examined from a future perspective by senior industry executives including Peter Moore and Kristian Segerstrale. I don’t believe anybody left Edinburgh Interactive without feeling inspired.”

Kristian Segerstrale, CEO & Co-founder of Playfish:
“Inspirational two days with an impressive lineup of speakers and great open debate about some of the most pressing issues about where the industry is heading. Highly recommended!”

Osma Ahvenlampi, Chief Technology Officer of Sulake, publisher of Habbo Hotel:
“The passion to move the industry forwards, rather than delve on past achievements could be felt in the atmosphere of Edinburgh Interactive. Whether your focus is on AAA titles or games of the online kind, large or small, this is an entertainment format forever reinventing itself, and the conference clearly reflects that.”

Ray Maguire, Managing Director of Sony Computer Entertainment UK:
“As always, egos were set aside for some serious discussions on the future of our industry. A great mix of speakers and subjects ensured lively debates which carry on well into the night at various Edinburgh’s festival venues.”

Ian Kelso, President & CEO of Interactive Ontario Industry Association:
“Edinburgh Interactive was a terrific opportunity for us to meet some of the most creative companies in the UK and tell them about the exciting things that are happening in Ontario. Of course Edinburgh is truly a magnificent city and it was a real plus to be able to enjoy the amazing energy of the greater Edinburgh Festival.”

Sean Dromgoole, CEO of Some Research:
“Edinburgh this year really hit its stride. The sessions that stick in my mind were; an eviscerating presentation by Peter Moore recounting how he had restarted EA Sports – without ever slowing down; Kristian Segestrale’s vision of games as a service rather than a product inside social networks and beyond; Kieron O Reilly’s machine gun delivery of how to service communities. I really enjoyed taking part in the debate with Ian Livingstone and Kristian and Peter and Ray Maguire and the shouting and cheering suggested that the audience got in to it as well. The whole event was stitched together by Chris Deering’s mellifluous chairmanship and BHPR’s impeccable event organisation.”

Simon Guild, Chairman of Bigpoint Games:
“Edinburgh Interactive was a great forum to hear and share ideas with a wide range of senior people from the industry.”

Martin Owen, CEO of Smalti:
“A pleasure to be with optimistic people who are passionate about games”
“A wonderful mix – from young developers to industry seniors – and all happy to talk to each other!”

Rob Seaver, Co-founder and CEO of Vivox:
“The festival was an excellent opportunity to learn about key changes taking place in the game industry, and the challenges and opportunities that we face, from some of the top people in the industry. Informative sessions, lively debate, and a crowd of industry and media heavyweights combined for a great event.”

Nathan Vella, Co-founder & President of Capy Games:
“The Edinburgh Interactive Festival 2009 was a great success for Capy and everyone else in attendance. It effectively combined super-informative talks & industry discussion with great opportunities for us to meet with the awesome UK-based press.”

Kieran O’Neill, Co-founder and Managing Director of Playfire:
“It was my first visit to Edinburgh Interactive this year, and I am well and truly converted into a regular. The intimacy with such an amazing group of people is unlike any other game industry conference I’ve been to. A highly enjoyable two days!”

Mike Bennett, CEO & Creative Director of Oil:
“Edinburgh interactive festival is the rarest of beasts; major industry players speaking and interacting at an intimate conference, sharing ideas and inspiration. I couldn’t recommend it enough.”

We’ll be continuing to follow up on what went on at Edinburgh Interactive as the week goes on, with previews and interview. Keep checking back for more soon!