SCEE launching £82 million advertising campaign
One of the things we have been saying about the new PS3 and price is that Sony needs to back it with advertisements. It’s all very well making your hardware more affordable for consumers, but you need to make sure they are in the know.
Thankfully, Sony agree, and that is why they are launching a massive £82 million advertising campaign across Europe, starting today.
That’s right, that is a lot of money, and if you want that converted into Euros, it calculates at today’s exchange rates at nearly €94 million.
Of that money, £6 million will be spent for the UK alone.
The new adverts move on from the unusual ‘This is Living‘ campaign that launched the console for Europe over two years ago, and plug the various media capabilities of the unit.
The advert that starts airing tonight can be seen above with a second one available here, and they show off the PlayStation’s offerings including VidZone, BBC iPlayer and Blu-ray, as well as the new look console.
The slimmer PS3 isn’t even on the shelves yet but they are already advertising, which shows how much effort Sony are taking to triumph this holiday season.
This advert is no doubt part of a long series of ones that will be shown on TV, and we would like to see a commercial that demonstrates the great games coming out this year too, as well as ones that have already released, including Killzone 2 and inFAMOUS.
Hopefully SCEA will be making similar efforts for North America as well, but we can only wait as see.
So, is this the right way Sony should be going? Will it help Sony sell the most amount of consoles as possible? Please share your thoughts on the campaign as always in the comments.