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Electronic Arts has teamed up with retailer GAME to create a pretty cool new competition – the Need For Speed: Shift UK Championships.

Starting on August 28th 2009, gamers will be able to put their racing skills to the test as they compete in GAME stores across the UK to post the fastest lap times on EA’s latest driving game.

Heats will take place at 49 GAME stores across the country, with the fastest winners going on to face off in a final set of time trials to be held at Thorpe Park, Surrey, on September 26th.

The 49 finalists will then compete to set a quick lap time worthy of being crowned the Need for Speed: Shift UK Champion, with the winner receiving the keys to a brand new Nissan 350Z GT sports car. There will also be a host of other spot prizes for participants in individual stores.

“This is a great chance for GAME customers to come in store and try an exciting new game before it’s released. The gameplay is fast and incredibly realistic. Lots of budding racers are going to be really excited to come in and test their racing skills against other racers around the country. And to top it all, the prize is amazing.” – Martyn Gibbs, Customer and Brand Director at GAME

You can find out more at the official Need for Speed website.

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