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Home » Featured, Interviews, News

New Store Icons Pushing PSN Sales?

Submitted by on Wednesday, 16 September 20096 Comments

ps-store-logo2A lot has been said about firmware 3.0.  People have been very vocal about things they like and things they don’t like.

Well we hope you all like the new PlayStation Store icons that have popped up on the XMB, as well as the ‘What’s New’ section.

According to a certain developer, it’s driving sales way up.

Which developer, and how far up?

Recently, James Brooksby of Doublesix studio, was very vocal about the changes made in firmware 3.0.  Specifically, it’s the new store icons and ‘What’s New’ section that James is so keen on.

And the folks at Doublesix should know;  they’re the guys behind ‘Burn Zombie Burn‘ after all!

“We’re ecstatic at the 3.00 upgrade because not only have our sales gone up 40 per cent since the update but for me personally it’s what I’ve been calling for and looking forward to for a long time.

I’ve always been saying that effectively when you boot up the PlayStation 3 there’s a 40 inch advertising space waiting to be used. Now instead of saying to the user ‘what would you like to play today’ – which is the basic console offering – it’s saying ‘this is what we think you should play today’ and that’s a major step forward for the entire industry and the digital distribution sector.”

He went on to talk about the future of video games, digital downloads and how these new enhancements to the PS3 help drive digital purchases forward.

“We assume that consumers are all tech-savvy but they still buy discs and assume that’s how they get games. It’s so good that we’re going to be encouraging new people into this new world of buying games online on their console.

It’s endorsing digital distribution as a massive part of the future. This isn’t a store where you go and buy t-shirts, this is a store where games exist. Consumers make that mental leap, to not just know they are online but to go shopping for games and content. We’ve definitely seen a change.”

Regardless of whether you like the changes or not, you have to admit that there is a much larger space for marketing now on the PlayStation Network.  In the past, we’ve seen how valuable marketing space can be.

It’s not always money the developers want when offering something exclusive, sometimes they just want the opportunity to get their game advertised more as a whole.

“Even though we weren’t featured on the front page of the store it’s just incredibly encouraging that when we do our next game we’ll know that people will turn on their consoles and be told our game is available.

There’s obviously a lot of general marketing to the masses that this space exists. In the same way that Apple is advertising games for the iPhone and pointing out how users can easily download them.

I still think there’s a long way to go in mass market advertising to people who still assume that the disc is the only way to get games.

It’s up to us and other developers to make sure there are quality games in that space. I am nervous about the space being undermined by bad experiences.

We don’t want users to buy a few titles and be disappointed if it’s confusing and quite a lot of games are low quality. If consumers get their fingers burnt, it won’t take much for users to not come back after an experience like that.”

A sharp increase in sales means a lot of things.  It means more money for both Sony and the developers, which can potentially lead to more support, and the benefits from that are almost endless.

So for any of you that don’t like the new icons, does knowing what it can potentially do in the future make them any easier to look at?