We’ve already documented what’s in the new 3.10 firmware update.

Better Photo Album layout, a repentant re-look at the butchery Sony performed on your Friends list back in 3.00 and, oh you know, that stalker tool everyone seems so attached to.

But when is it all going to happen we hear you ask.

Sony’s Eric Lempel has spoken to 1UP and, in a strange turn of events for Sony who usually like to announce something and then drag out its release for a few eons, literally only a week after it was announced, 3.10 hits TODAY.