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Home » Featured, News

You are one in a billion; EA CEO touts global gaming audience

Submitted by on Wednesday, 9 December 2009One Comment

One in a billionHow far our passion has come.

Once the playground of kids and the socially inept, the gaming industry continues to expand and mature – enticing new demographics into its fold at an almost alarming rate.

Speaking to the Nightly Business Report, EA CEO John Riccitiello, though admittedly factoring in pretty much every single facet of the gaming spectrum known to man, claims that there are now one billion people gaming worldwide.

He says:

“I think conservatively, if I add up mobile users, social network people that play games, people that play PC games online in Asia, all this stuff, this new audience – there’s at least a billion people gaming today, compared to a couple of hundred million just five years ago.

“So we have five times the audience we’ve ever had, and it’s growing in leaps and bounds. It’s no longer a niche. Our biggest releases dwarf the numbers of a Hollywood box office movie so the numbers are very, very big and can no longer be ignored.”

Congratulations one and all. You are now officially a part of the “in-crowd.” We bet you never would have thought this day possible back when you were stuck in your room all those years ago playing Paper Boy while the “cool kids” were outside kicking a football around.