Activision Blizzard’s revenue increases – and Call of Duty 7 to be out by years end?
This is a massive jump over 2008’s figure of $3.02 billion. Can you guess what game was responsible for that?
I think the whole world and his wife have heard of Call of Duty: Modern Warfare 2. Not only was it the gaming event of 2009 – it has also accumulated over $1 billion worth of sales.
Lets not forget though, Activision Blizzard also have a myriad of other franchises to keep their bank manager in silk underpants.
Guitar Hero, Spiderman and Tony Hawk are all decent money spinners.
It seems Activision Blizzard’s CEO Bobby Kotick agrees. Speaking from the throne room of his evil lair, he had the following to say;
“In calendar year 2010, we expect our net earnings and operating margin growth will be driven by our product slate that includes Blizzard Entertainment’s Starcraft II and the World of Warcraft expansion pack, Cataclysm, as well as a diversified lineup based on Activision Publishing’s best-selling franchises including Call of Duty , Guitar Hero and Tony Hawk , together with other well-known titles such as True Crime, Spider-Man and Bakugan.”
We put this statement through the Team Attitude Waffle Translator™ and it seems that sequels are the way forward, with new IP’s being put on the back burner.
This will come as no surprise, bearing in mind Activision Blizzard’s penchant for releasing yearly updates to it’s Call of Duty and Guitar Hero franchises.
Is anyone else worried about yearly updates to games? Surely the quality must take a dip to meet the tight deadlines.
Releasing games is good Activision Blizzard, but maybe a bit more time is needed between each sequel, lest you end up with another Tony Hawk’s Ride.
Do you agree, or is the prospect of even more of the same from Activision Blizzard whetting your whistle? Tell us in the comments…