Activision Blizzard’s Bobby Kotick admits his mistakes – The Force is strong with this one
His most notorious, and most frequently discussed quote is “The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games.”
Boo hiss! But can a Leopard change its spots?
When we found out Kotick was scheduled to talk at DICE, we expected more of the same – something along the lines of having to donate our first born children as payment for Call of Duty 7.
However, what we got was something unexpected. Put your pitchforks down and prepare for some humility.
Speaking at the conference, he had the following to say;
“I don’t know how this happened, but all my life I was the rebel flying the Millennium Falcon or the X-Wing fighter and suddenly I wake up and I’m on board the Death Star.
Sometimes that commitment to excellence, well, you can come across as being like a dick.
And when I say things like “taking the fun out of making video games,” it was a line that has been often-quoted lately, but it was a line I used for investors.
It was mainly because I wanted to somehow come across in a humorous way that we were responsible in the way we made our games, in that it wasn’t some wild west, lack of process exercise and that we really did give some thought to the capital being used to provide a return of investment to shareholders.
So I say things like ‘taking the fun out of video games’ knowing full well that all we’re actually trying to do is keep the fun in the process because, as most of you know, when you’re getting into crunch time it becomes really difficult to meet those milestones or get things polished the way you would like, that isn’t a lot of fun. That is not what I meant by it.”
So what’s the verdict? Is Vader – sorry – Kotick, being genuine? Or is he feeling the force now that certain Activision Blizzard franchises aren’t doing so well (we’re looking at you Guitar Hero).
Let us know in the comments…