Final Fantasy XIII to sponsor the 2010 NBA All-Star Celebrity Game
What goes perfectly together with NBA basketball? If you said Final Fantasy then you are correct because FFXIII is partnering with the 2010 NBA All-Star Celebrity Game to bring sports fans all the JRPG coverage they can handle.
The game is set to receive prominent coverage on ESPN along with a dedicated area at the NBA All-Star Jam Session where fans can get some first hand experience with it.
As far as the making of this unlikely pair, NBA Executive Vice President of Marketing Partnerships Mark Tatum has the following to say.
“FINAL FANTASY is a storied brand in the videogame category and this partnership will bring an exciting new element to this year’s NBA All-Star Celebrity Game. A good portion of our fanbase overlaps with the young, videogame-playing audience, so it is a natural fit for us to partner with a leading franchise like FINAL FANTASY around one of our marquee All-Star events.”
The All-Star game, which is set to air this Friday February 12th at 7PM EST, will feature former and current NBA players alike in addition to the numerous film, TV and music celebrities. If you’re in the Dallas area, be sure to stop by the Convention Center to preview the game. You might not get another chance before March 9th.