‘EU Qore’ – FirstPlay – launches in the UK this March
Future and Sony Computer Entertainment Europe have today announced the launch of FirstPlay – Europe’s answer to Qore and the first HD interactive show for gamers in the EU territory – available exclusively through the PS3.
Weekly FirstPlay episodes will be available to UK gamers from March and will roll out across selected European and other PAL territories later in 2010. FirstPlay promises PS3 gamers HD reviews and previews of the latest games and exclusive access to downloadable content.
FirstPlay’s bespoke content is being created by a hand-picked team of TV and gaming veterans with the reviews and previews coming from the team behind the respected Official PlayStation Magazine team.
PS3 registered users will be able to buy a three month subscription at £8.99 or purchase single episodes for 99p. With thirteen episodes a quarter, the three-month subscription seems like a pretty good deal.
Like Qore, FirstPlay will be supported by advertising, although each episode will only contain six slots for companies to ply their wares, so they shouldn’t be too obtrusive.
With over 3m PSN accounts in the UK, Sony sees the network as an increasingly important way of adding value for its growing audience of gamers. FirstPlay brings to PSN compelling, games-focussed editorialised content that will enable users to get more from the PS3’s range of entertainment services.
“As PlayStation 3 moves the gaming experience to a more social and competitive online environment through the PlayStation Network, so it becomes critical that we’re offering gamers the very best content and services through this channel. FirstPlay is a great example of this. Future has an outstanding track record in producing content for gamers that is informed, impartial, relevant and with the right production values, so we see them as a natural partner to work with as we move to on-console media development.” – Ray Maguire, Senior Vice President of Sony Computer Entertainment Europe and Managing Director of Sony Computer Entertainment UK
“FirstPlay is a ground breaking development, not just for gamers, but for the media industry, and we are delighted to be partnering with Sony on this pioneering project. On-console delivery is an exciting next step in Future’s strategy of providing high quality content for readers and integrated media solutions for advertisers. We believe that we’ve created a product that will appeal to gamers in a uniquely effective and targeted way.” – Robert Price, Chief Executive of Future UK
We’re looking forward to seeing what FirstPlay has to offer in March. In the meantime, hop over to the official FirstPlay site where you’ll find a video that explains everything…