Blu-ray sales sky rocket in 2010
Blu-ray has had an uphill battle since conception – be it because of the initial prohibitive cost, or the lengthy battle with HD-DVD, people have always been lukewarm towards the medium.
Until now that is – as sales so far in 2010 are up 68.5% on the same period last year. There are several likely factors for this, with the biggest one being cost. Stand alone players that used to be £1000 can now be picked up for one tenth that price – and whilst the discs themselves remain costly in comparison to DVDs, they aren’t quite as high as they used to be.
We suppose it can’t hurt that the PS3 is also doing really well – it only does everything, including being an updatable Blu-ray player!
US Blu-ray sales in the first quarter of 2010 reached a pretty tasty $331.31 million, and accounted for 12.3% of packaged-media sales revenue.
Great news – but is it too little too late? These days we can turn on our console, laptop or even iPod and download a movie without having to leave our house.
Is it game over for the disc based movie?