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Home » Featured, News

Kevin Butler gets ‘modified’

Submitted by on Monday, 17 May 20104 Comments

With the release of ModNation Racers imminent, Sony has put out one last marketing push to turn the hype machine up to boiling point.

There’s only one person for the job – bring on the Butler!

There’s no doubt about it – Kevin Butler has turned out to be quite the secret weapon in Sony’s latest marketing campaign. ┬áStriking a fantastic balance between humour and information, his online virals have gone down a storm all over the world.

It turns out that not only has Big K created his own persona in the game, he has made his own ModNation Racers track which can be downloaded and played as soon as you get the game in your grubby paws.

Sit back, relax and enjoy – and then get your pre-orders in quick!