SEGA sees a 200% rise in profits
What an amazing turnaround from last year.
Profits have hit £151.8m in the period, which is up from a loss of £171.3m in the same period last year. However, total sales were down 10.4 per cent year-on-year.
Focusing on the video game software market alone, their net sales were down 7.5 per cent year-on-year while profits hit £47.3m, up from a loss of £6.8m the year before.
This was attributed to the success of a number of key titles such as Mario & Sonic at the Winter Olympics, Bayonetta and Aliens vs. Predator.
Sega Sammy had the following to say;
“Demand was generally weak in the US and European home video game software markets due to sluggish personal consumption.
The group needs to adapt to the changing business environment in which the market for new content geared to social networking sites and smart phones is expanding.”
So – what SEGA games are you all looking forward to this year?