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Home » Featured, News

Ubisoft to mimic EA’s Online Pass fee

Submitted by on Wednesday, 19 May 20103 Comments

Color Institutional  logo RGB Ubisoft to mimic EAs Online Pass feeEarlier on this month we brought you news that EA will be charging purchasers of used EA Sports games $10 to access online components that would have been free if the game was brand new.

Ubisoft has sniffed the pie, and decided they also want slice – and so it begins.

Ubisoft has made clear that it has a similar code system in place which will allow the purchaser of a brand new game access to portions of it via downloads.

If the game is bought used, these portions will come at an additional – and as of yet unknown – cost.  Common sense would dictate that if EA’s $10 pass does well, Ubisoft will follow that pricing structure. 

During a recent investors call, Ubisoft seniors said the following;

“We are looking very carefully at what is being done by EA regarding what we call the $10 solution and we will probably follow that line at some time in the future.

We have been using keys, starting last year, on our products and those keys were allowing consumers to have download content if they were buying the product in specific stores, so we have the system in place to generate more revenue on the used market and we are now building the content to make sure that it can be beneficial for both groups.”

It looks like this may be the way forward for companies – but is it something you agree with?

[Source]