UK game market slumps
What could be the cause?
Statistics from GfK Chart-Track show that the industry saw a 24% drop compared to the previous week. Unit sales also fell by 21% to 650,382 games sold.
A lack of significant releases during the Easter period is said to be one of the main reasons. An increase in free-to-play social and casual games has also been blamed.
Other reasons cited included a lack of consumer confidence and the warmer weather keeping gamers outdoors.
Chart-Track senior account manager Chris Poole had the following to say;
“Essentially it comes down to what is being released. Easter was relatively quiet, really, and many people will be holding back for the big titles to come.
I also imagine it is a combination of things, such as the weather.
We’re also coming down from the big highs of Modern Warfare 2 and the like, it is understandable the market would hit an eventual low.
But aside from that, there are no big indicators for the reason behind the fall. Week 16 last year was a lot higher, and there were no major releases that week either.”
We hope this is just a small blip on the radar as May is looking crammed full of gaming goodness.