Michael Jordan Confirmed To Appear On The Cover Of NBA 2K11
Last week, ESPN claimed that Michael Jordan would appear on the cover of NBA 2K11. Today, the rumor have been confirmed. Jason Argent, vice president of marketing for 2K Sports, released the following statement to CNBC:
“We’ve made a lot of progress over the past 10 years, but we know we have the best NBA video game ever made here,” Argent said. “So we thought to ourselves how can we embody that and there was only one person on that list who we wanted to have and that was Michael Jordan. Actually getting this done is the most ridiculous win of all-time.”
So, does this mean that Michael Jordan is a playable character in the game? It wasn’t exactly announced formally, but if MJ’s comments are to be taken literally, he will be more than just a cover athlete.
“It’s an honor to be featured on the cover of NBA 2K11,” Jordan said, in a statement. “I have no doubt that NBA 2K11 will be a big hit with gamers and basketball fans alike. I’m looking forward to getting back out on the court, virtually.”
Jordan, who is currently the owner of the Charlotte Bobcats, retired in 2003 and hasn’t been featured in many video games due to an NBA licensing agreement. Actually being involved with the game is huge. As CNBC notes, Nike’s Jordan brand of shoes are still the best selling premium sneakers in the United States. He also endorses Gatorade and Hanes, amongst other products. He’s a marketing powerhouse and a name that everyone knows.
Michael Jordan’s influence is undeniable. Growing up in Chicago during the height of MJ’s career was really something else. There was just so much hype around the Bulls. It didn’t matter if you loved the sport or not. Everyone wanted to be like Mike. The feeling was incredible and really brought people together.
NBA 2K11 dribbles its way to store shelves on October 5th. Does anyone remember Michael Jordan: Chaos in the Windy City for the SNES? That was an interesting game…