The latest PS3 news – read this and your PlayStation will thank you…


Your PS3 future awaits – what is coming soon for PlayStation?


Our unique ‘no-score’ reviews, delivering fair and balanced assessments…


We’re called PS3 Attitude for a reason. Check out our PlayStation opinions here…


Need PS Vita news and reviews? We’ve got your handheld PlayStation covered too…

Home » Featured, News

Every PS3 finally sold at a profit

Submitted by on Tuesday, 29 June 2010One Comment

The PS3 has been out for nearly four years, but Sony can now confidently wear a smile on their faces as the system has finally reached the stage where it is no longer sold at a loss!

Up until now we have been buying their systems for less than it cost them to make it, proving how good value it really has been for us.

Of course they aren’t a charity as they easily make plenty of profit when we buy our games.

Sony’s President of Worldwide Studios, Shuhei Yoshida, spoke to IGN:

This year is the first time that we are able to cover the cost of the PlayStation 3. We aren’t making huge money from hardware, but we aren’t bleeding like we used to.

So does this mean another price cut is on the horizon? Unlikely, especially because Sony has been struggling to keep up with demand at the current price point! But there should be plenty of bundles this Christmas, including the $399 Move pack announced at E3.