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Red Dead Redemption exceeds 5m in sales

Submitted by on Wednesday, 9 June 20103 Comments

Take-Two has released in their latest financial report the sales figures for Red Dead Redemption, which show that the game has already passed the 5m sales mark worldwide. An incredible achievement considering the game was only released a few weeks ago, on May 18.

Strauss Zelnick, chairman of Take-Two, told VG247 that he believes Red Dead Redemption has been a success because it is innovative.

“RDR was successful because it does not involve aliens, or army men, and was a new franchise, it was successful because it was not a reiteration of an old franchise.”

The shelves of every high street game store are currently overcrowded by cases which feature bald space marines and army men, but this is the case because games with these characters usually sell. Customers go back to them because they know that they will be buying into a genre which has worked for them in the past.

This is true with all big game franchises, not just games with space marines and army men. It’s normal for people to return to their favourite series, as Take-Two know with Grand Theft Auto. One wonders whether the perception of Red Dead Redemption as being a Grand Theft Auto game set in the West  is the thing which sold the game to the public.

Still, it is rare to see such a fresh title have the success that Red Dead Redemption is currently achieving, and we’re delighted to see it doing well. Hopefully more publishers will take up Take-Two’s lead and keep an open mind for the next time their developers come to them with a proposition for a new game, set in an unproven environment.

Publishers of the games world, we want you to encourage your creative talent and promote their genius. It leads to games like Red Dead being created.