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Sony to license PlayStation brand to lifestyle products

Submitted by on Tuesday, 27 July 20103 Comments

Fancy PlayStation branded underwear? PlayStation shoes? Or how about PlayStation deodorant? Well that just might be possible as Sony has announced that they are expanding the official license program to non-console items.

Rights to the iconic logo and the triangle, circle, cross and square combination will be distributed to other manufacturer products in a move that is likely designed to bring more brand awareness.

This could be a very easy way for Sony to help advertise their consoles without spending more time lending Kevin Butler their TV camera.

But for us the consumers it means if you can’t get enough of PlayStation from just playing the consoles, you could soon be living PlayStation in many other ways too.

We know that resident contributor Echo307 would cut off his right arm for PlayStation branded hair straighteners!