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G4 to exclusively broadcast E3 in the U.S. for the next 3 years

Submitted by on Tuesday, 30 November 20104 Comments

E3 is probably the largest gaming event of the year.  Regardless of which country you live in or which platform you prefer, it’s pretty likely that you pay attention to E3.  If you live in the U.S. and you’re the kind of gamer that likes to see it all happen live, you’re in luck.

It was just announced that G4, an American entertainment television station, has signed an exclusive deal to broadcast E3 through 2013.  While this probably won’t affect the live blogs and website coverage, it does mean that gamers in the United States will for sure get to see E3 – probably live.

X-Play Host, Adam Sessler, has this to say about the deal:

“As we have demonstrated in the last five years, G4 is the only outlet that provides comprehensive coverage of an outstanding quality that both entertains and informs for the entire three-day show.  With such reach, we can ensure that anyone who is unable to attend will feel like they are in the thick of the gaming madness from the comfort of their couch and with far less foot ache.”

Not much else to say about this one, other than it’s good to see gaming become such a big thing that press events now require live T.V. coverage.