Digital PS3 games now sold in Game Group stores
The launch line-up features only Sony published titles, such as MAG, God of War Collection and WipEout Fury, and DLC add-ons such as the Killzone Steel Rain map pack and the Uncharted 2 Seige expansion pack. However, the company has confirmed that it is looking to extend its range to cover third-party titles in the future.
Come mid-September, Game Group expects to have digital copies of over 50 titles available in all 620 stores in the UK.
This marks an important milestone for Game Group’s digital strategy – the company has struggled in recent years from a fall in retail sales, and it looks increasingly likely that the future of gaming is to be completely digital.
Ian Shepherd, GAME Group CEO said:
“This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products. This is important because it offers customers more choice, more advice and more control than they can get online. Our partnership with SCEE means that we can offer customers an unbeatable range and great value across all the gaming channels.”
“The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers.”
Robert Fisser, VP Sales and Commercial Development, SCEE said:
“We are excited by the partnership with GAME Group, which will see over 6,000 in-store sales associates promoting the fantastic content available on PlayStation Network to a new audience of over 3.5m customers each week, significantly increasing awareness of digital gaming among new consumers.”
We have no news yet on how the prices will stack up against the prices on the PS Store. However, the big thing for Sony here is that this now opens the PSN up to a new and large audience – an audience who has never considered visiting the only store.