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Sony introduce annual PLAY season: pre-order PSN titles and get PayDay: The Heist free

Submitted by on Sunday, 7 August 20115 Comments

A new annual PSN event is being introduced by Sony called PLAY for users in North America, Europe, Australia and New Zealand. The event will showcase four PSN titles, and offer people the chance to pre-order “PLAY” titles to gain DLC content and themes. Those who pre-order all PLAY titles will get PayDay: The Heist for free.

PLAY, which begins on 10 August and ends on 20 September, will showcase the following PSN titles: Street Fighter III Third Strike Online Edition, The Baconing, BloodRayne: Betrayal and Renegade Ops. The event is open to all but a 20% discount will be given to PlayStation Plus subscribers.

A theme will be given out with every pre-order, as well as a “gift”. The gifts are listed below:

August 24: Street Fighter III Third Strike Online Edition – “Purchasers will be able to unlock Gill, the self-proclaimed god, without having to beat the game with every character, as day-one DLC. Street Fighter III Third Strike Online Edition will be €14.99 and will be available for pre-order until August 18.”

August 31: The Baconing – “When The Baconing is purchased through PLAY, purchasers will receive an additional co-op character, Roesha – One Bad Mutha. The Baconing will be €12.99 and will be available for pre-order until August 25.”

September 7: BloodRayne: Betrayal – “When BloodRayne: Betrayal is purchased through PLAY, purchasers will receive a BloodRayne: Betrayal virtual item for their PlayStation Home avatar and an exclusive dynamic theme. BloodRayne: Betrayal will be €12.99 and will be available for pre-order until September 1.”

September 14: Renegade Ops – “When Renegade Ops is purchased through PLAY, purchasers will receive a Vehicle & Character Pack with two new vehicles and special weapons. Renegade Ops will be €12.99 and will be available for pre-order until September 9.”

Those who pre-order all four PLAY titles will receive a voucher code for PayDay: The Heist which will allow them to get the game for free when it is released. PayDay: The Heist is a first-person shooter from Sony Online Entertainment that puts you in the shoes of a bankrobber. It’ll be one of those rare occasions when you can enjoy playing the bad guy without having to feel guilty.

We have always complained that Sony does not do enough to make the PlayStation Store an attractive place to shop; however, over the past year-or-so, we have seen signs that this is changing, especially since PlayStation Plus started. There are many outstanding titles on the PSN, and they deserve more publicity than they get, so it’s good to see Sony working harder to promote them – by encouraging competitive prices, pre-order bonuses and by simply giving PSN titles more coverage.

Is PLAY something that interests you? Let us know below…

All dates and prices are for the EU PlayStation store. Visit the US PlayStation Blog for details for PLAY in North America. More details on the EU offer can be found on the EU PLayStation Blog.