PS Vita worldwide sales at 1.8m
Sony today announced that 1.8m PS Vitas have been shifted worldwide since launch, up 600k from the 1.2m figure the company posted in late February.
Sony is predicting combined Vita and PSP sales of 16m by the end of this current financial year with Vita expected to make up 10m of that figure, so clearly sales are below expected levels.
The figures were revealed during an earnings call this morning. During the call, Sony president Kaz Harai asked investors to look to the software for an indication of PS Vita’s success. He said:
“For a game platform, like Vita, the software is the key to success — how good the software is, that is the key to business success. We have to reinforce the software area in order to improve the business, that is the basic line.
Vis-a-vis Vita, at this moment, there is no decline or lack of motivation as a portable platform… This is a very important product indeed for us, and therefore we still have a very high motivation to develop this further. There is no change.
Software and services must be strengthened. In other words, the collaborative approach is very important, so is third-party. And from first-party studios, the titles will be presented one after the other, so please look at them and give your evaluation based on them.”
So how bad is it for Vita? Well there is no reason to hit the panic button. The numbers are not significantly lower than the cheaper 3DS, which shifted 2m units from January to March.
With E3 coming next month, Sony will be looking forward to unveiling new titles and generating some confidence for the device.
Sales definitely need to improve in Japan, where Sony is routinely shifting less than 15k units every week. Last week the 3DS shifted 74,282 units. Maybe Sony should look to see what their rivals are doing right. Closing that gap would go a long way to helping Sony reach their 10m target.