Ubisoft posts healthy Q1 sales increase following ‘higher than expected’ Ghost Recon sales
Sales during the quarter came in at €131m, up 27.2% compared with the €103m recorded for the same period last year.
The improved sales have been attributed to the “higher than expected” sales for Ghost Recon: Future Soldier, which Ubisoft says was the best-selling console game in the US for May and June, both in unit and value terms.
The online sales numbers are also positive, up 112% to €27 million. Ubisoft says the result was primarily driven by its free-to-play titles and the success of Trials Evolution on XBLA.
However, the outlook for the next quarter is less optimistic with sales expected to come in at approximately €110 million, lower than the same period of 2011-12, but Ubisoft is still standing by its original forecast that full-year sales figures will land somewhere between €1,160m and €1,200m.
The company has continued to boast a strong market share with its figures showing it as the number four independent publisher in the US with a 7.7% market share (compared to number 4 and 7.1% one year earlier) and number three in Europe with an 8.1% marker share (compared with number 3 and 7.1%).
Yves Guillemot, Chief Executive Officer, also outlined the company’s medium-term goals. He said:
”Our medium-term goal is to capitalize on both the arrival of the new generation of consoles and the ramp-up of the Free-to-Play segment, which represent two major opportunities for us to step up growth and enhance our profitability.”
Ubisoft’s figures aren’t all rosy, they did post a 41% decline in back-catalog sales to €39m, which they say is due to industry wide lower retail back-catalog sales. They also say the contraction was partly offset by growth in online back-catalog sales.