Jack Tretton, SCEA’s President, CEO and coolest Sony guy besides Kevin Butler has a message for you new PlayStation owners. Welcome to the PlayStation Nation, population awesome.

He then goes on to quote some numbers, percentages, hardware sales increase, and how Sony beat all competition in September. All of them.

Well we knew it was coming, but now it is official: the 250GB PS3 is arriving in North America.

On the third of November, you will be able to walk into a store and pick up a 250GB PS3 for just $349, that’s $50 more than the 120GB model.

Back in May we previewed the Sony Ericsson Aino that has the unique ability of supporting PS3 Remote Play – and we liked it!

Well today we saw the launch of the phone, but we warn you that it will empty your pockets.

Ben Heck, famous for his laptop-ification, has taken his talents to task on the PS3 Slim.

Not only that, he has created what is quite possibly the neatest, most viable product re-design we have seen in quite some time.

A feature that was announced way back in early 2008 was “due” to be supported later that year, but Sony has now announced that “Portable Copy” will be coming to a selection of Blu-ray discs this November.

If we asked you guys which brand you think is cooler, PlayStation or Xbox, we would predict that the vast majority of you would go with the former.

After all, you are on a PS3 news website so we couldn’t expect any different.

You may be aware of our poll that we are running right now where we are looking for the best suggestions for the name of Sony’s motion controller.

We promise to send a list of the best directly to Sony, but if you’re unsure whether it’s worth the effort, the company have confirmed that they have yet to make any final internal decisions on the name…

We knew it was coming, but now it’s official: The 250GB slim PS3 is real, and will be coming to the UK and Europe.

For just £284.99 and €349, you can buy a 250GB PS3 with two platinum titles or inFamous from the 1st of October.

Sony Computer Entertainment CEO and President Kaz Hirai took the stage at Tokyo Game Show 2009 to deliver Sony’s keynote speech titled ‘Sony Computer Entertainment 2009 Strategy’.

While no major announcements were made, there were plenty of numbers to be crunched…

Craig Alexander, VP of product development over at Turbine, knows a thing or two about MMOs.

So, when he stepped up and presented a talk at GDC in Austin, Texas, you know a lot of people would take what he had to say seriously.

And what’s more serious than a vanguard of the massive multiple online arena announcing that the future of MMOs are not on their current breeding ground, the PC, but on consoles.

And, what’s more, if you’re going to make an MMO for this new market, you’re better off starting with the PS3.

Fanboys are an annoyance at best. At worst, they are the bane of the industry and cause problems for the majority of level-headed gamers.

That’s not a wild attempt to get you talking; we have proof to back up our views from some of the best known names in the gaming industry.

Confirming to Joystiq that they won’t be discussing why their far into development Aliens RPG suddenly got canned this year until February (of 2011), Obsidian Entertainment have revealed some good news indicating how it wasn’t a total waste of time.

The engine created for the game will be used in an upcoming unannounced title.

Are you one of those gamers that likes to get your ‘munch’ on while playing your PS3? If so, Sony now has you covered… assuming you like pizza.

Speaking to 1UP, Capcom’s Jun Takeuchi (Resi Evil 5/Lost Planet) has gone on the record for the whole of the Japanese development community* and stated that Sony’s introduction of a Motion Controller (due next spring) will signal the start of possible Wii to PS3 ports.

Which has got us thinking. Just how many current Wii games would we even want on the PS3? Our conclusion? Not many.

There’s no doubt that Japanese developers have been jumping into Microsoft’s deep pockets since the start of this generation of gaming.

However, many people have been baffled as to why a Japanese developer would release a game exclusively for a console that has a significantly lower user-base in Japan. And usually in the RPG genre, a genre Japanese gamers traditionally go bananas over.

A Japanese developer has now posted on his blog as to why so many developers from his native land are going first with Microsoft. And how PS3 fans are benefiting from it.

A lot has been said about firmware 3.0. People have been very vocal about things they like and things they don’t like.

Well we hope you all like the new PlayStation Store icons that have popped up on the XMB, as well as the ‘What’s New’ section, because according to a certain developer, it’s driving sales way up.

Which developer, and how far up?

Anyone who lives in the United States might want to head out to their nearest Toys R’ Us, as they’re having a great deal on some of the PS3’s best selling titles.

Just how good is this deal?

Not long ago we gave you a look at some of the games that were expected to be seen at the Tokyo Game Show. Now that the show is a little closer, we have more for you to salivate over.

Just recently, Sony Computer Entertainment of Japan announced the full list of playable PS3 titles that will be gracing the Sony booth at TGS.

Assuming you’re one of the few planning on attending, what can you expect to see?

In the latest in the series of now-controversial PS3 advertising campaigns, Sony are pushing their platform with another stellar reason to buy the console.

But with Kevin Butler doling out the advice, it’s never a straightforward message.