The launch of Vidzone is only a week away and we are pretty excited as finally we can get access to over 10,000 tracks for free in our living rooms.

The European PlayStation Blog team had a talk with the people behind the service at the Los Angeles convention to find out more about it and their ambitions.

We were hoping for news of the service to come out of the Sony E3 conference, and it didn’t, but luckily Sony Europe has just announced separately that Vidzone will finally launch next week on the 11th of June.

Vidzone is an online music video service free for the PS3 and we have got really excited after watching recent hands-on experiences from both Gamespot and CVG.

Today more news has come for the music video service.

Not only will you be able to stream music videos, for free, but concert videos, making ofs, and behind the scenes too making Vidzone sounding like a much more impressive addition than before.

We’ve mentioned Vidzone, the free music video service coming to the PS3, in the past but there hasn’t been much of an update as to if this feature was even still in development…until now. The official UK Playstation website has updated to included news regarding this free application.

Since the PS3 was announced, Sony has continually marketed the console as a multi-media device and not just for gaming.

However the PlayStation brand is so strongly associated with gaming it is not so easy to simply shrug off this image and display a more rounded, entertainment-based persona.

With so many other media options available, should Sony focus only on gaming?