Have Viacom lost the plot?
Rock Band is one of the most highly anticipated titles this year. Taking the Guitar Hero format and adding in drums, microphones and multiple guitars is just a master stroke.
So when the first actual game play footage hit the 'net a couple of days ago everyone went crazy for it.
Dozens of uploads to YouTube later, ad the whole world seems to be talking about the game.
That is until Viacom pulled every last one of them. Viacom own MTV, who acquired Harmonix (the makers of Guitar Hero). And it's not the first time they've summarily pulled their content from YouTube. Viacom are well known for flexing their copyright muscles.
Do they not realise the buzz that's being generated by the footage? Other companies would be laughing all the way to the bank with this much free publicity. But alas Viacom have signed a deal with Joost so don't want their content on any other delivery platform.
You can still find the footage on YouTube (search for "rock band gameplay") as it gets uploaded and then blocked, and uploaded again...