PS3 Attitude

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PS3 Attitude

Wednesday, 7 May 2008

GTA IV; Niko Bellic is the 6 million unit man

Let's just pause for a moment and think about this.

According to Take Two, GTA IV has sold 6 million copies worldwide in one week. That's around $500 million in sales (£255m). We know from Chart Track that the UK alone accounted for close to 1 million units. We also know that around 50% (give or take 5%) of the total worldwide sales were for the PS3 version.

Here are some 'entertainment market' comparisons for you:

  • 'Pirates Of The Caribbean: At World's End' took $404 million at the Box Office in its first week.
  • The combined Top Ten US movies took $438 million this weekend - if it weren't for Iron Man that total would have been $336 million.
  • The iPhone sold only 70,000 units in the UK in the first week; around 500,000 were sold in the US during launch week.
Can we really compare the iPhone launch and GTA: IV? Well yes - and we just did. If you can imagine that a good percentage of GTA: IV sales involved a hardware bundle that retailed for around the same price, I think the comparison is fair!

Like I said - just think about all of this for a moment and put it in perspective.

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